Integrating Digital & Analog Communications is the challenge of our era.
Yes some analog media, like newspapers are declining in readership; but in some applications we can get a consumer to read a local newspaper or even a postcard, before we can break through the filters protecting their eMail.
Yes, we deliver billions of You Tube videos, but only for minutes of viewership per day; versus classic television at six hours per day.
Future communications integrate traditional and pioneering -- on paper and on devices we are just now inventing. Core issues will remain the same -- who is our audience; what is the 'knowledge' (not information) they want from us; and how do we get that knowledge to each individual at exactly the right time?
It is back to basics, again -- with one eye on the best of our past and one eye on the best hopes of our future. Try AEsch@PowRE.net or 301.481.3000.
